Campaign Conceptualizations


Disclaimer: All of these campaigns were for class projects. They have no affiliation with the brands. 

Traveling with skincare just got easier!

Glow Recipe beauty products you need when traveling or on the go this spring!

Glow Recipe is here to save the day when you are on the go! Easy-to-carry products, travel-approved sizes, and our best-seller kit, FRUIT BABIES, has all the essential beauty products your skin needs to stay hydrated.

After a night out with your friends or a long day of traveling, your pores tend to get clogged and your skin collects a lot of oils, dirt, and sweat. It is important to treat your skin with the correct products in order to have smooth and glowing skin. Here is a list of products that come in our FRUIT BABIES kit that you need. Your skin will thank you later!

Our Avocado Ceramide Moisture Barrier Cleanser is the perfect product to start your 5-step skincare routine. This product helps take off any makeup and residue that has been on yourface.

To hydrate your skin after being out in the sun all day, pat in the Watermelon Glow PHA + BHA Pore Tight Toner. This will also help with tightening pores.

If your skin is feeling a little rough and textured, our Strawberry Smooth BHA +AHA Salicylic Serum will help clear up and smooth your skin.

Before you moisturize, to reduce hyperpigmentation and brighten your skin, use 1-2 pumps of the Watermelon Glow Niacinamide Dew Drops. If you are applying makeup, this also mixes great with foundation to provide a dewy long-lasting look

Lastly, to wrap up your skincare routine, apply a generous amount of the Plum Plump Hyaluronic Cream to lock in moisture.

With these travel-approved products, we hope they allow you to feel confident in your skin while enjoying your time traveling, going out, or even just lounging around. Your skin should be enjoying itself as well!

Remember: Your makeup game will never be a 10 if your skincare game is only a two.

Social Media Posts


Harry Styles Documentary: The Making of Harry’s House

Watch behind the scenes of creating Harry’s House.

Letter from Harry: 

I’m not sure if you heard or not but I’m giving you a sneak peek behind the scenes of my life over the past three years.

I’m taking you from writing music on sushi restaurant napkins to all my Late Night Talking.

And if I play my cards right we might end the night at Harry’s House. 😉

In The Making of Harry’s House, you’ll get to see my writing process, my studio sessions, and my life on tour. And for all the harries who came to the shows, you just might see yourself! 

I knew when I started writing this album that it felt extra special to me. I always wanted to come out with a documentary and I figured this would be the perfect opportunity.

People assume a lot about a person but don’t really know everything that is happening to them. All you see is the face behind the fame. My life changed in the best way possible since putting out this album and I want to share it with you. My highs, my lows, and everything in between—these past three years have been a rollercoaster of emotions! 

The Making of Harry’s House can be exclusively watched on Apple TV on May 20th. Learn more about it at www.hsdocumentary.com. Can’t wait to see you very soon and continue to Treat People With Kindness.

Social Media Posts

Bus Shelter Ad

Poster Ad


Urban Decay 

STAY PRETTY, NOT SWEATY!

Essentials you need for your summer looks.

We want you to feel empowered from within. With our new summer campaign we offer you the opportunity to look pretty from day to night while also feeling pretty.

Have a HOT summer while looking HOTTER than ever. Warm weather doesn’t mean you have to go out without your favorite beauty essentials. 

With our Vitamin C setting spray, not only are you able to lock in your summer look, but prevent your skin from sun damage as well as allow your skin to look plump and firm. All of which is needed during your beach days. Whether you are sporting a light or a full coverage look, our Vitamin C spray is your best friend to having your look last from day to night.

You can use our Vitamin C setting spray to lock in your look after using our Threesome Palette. It’s the perfect palette for on-the-go. Slip it in your purse and touch up your makeup after dancing all night long with your friends. No need to worry about shiny foreheads or messy makeup in your camera roll. Let this palette carry your flawless look and help you feel confident all day and all night long.

Add the Ultraviolet eyeshadow palette to your night time look to demand attention. These colors will enhance your eyes and highlight your unique face features. Spice up your makeup routine by adding one or all of our various lipsticks and lipglosses. They are perfect for those selfies with friends or kissing that special someone.

We want to elevate your summer makeup routine and help you feel confident when sporting it on those warm summer days and fun summer nights. With our summer drop, we want to help you LOOK pretty but also FEEL pretty too.

Social Media Posts


The Harry Styles Foundation

Creative Brief

Why do this project?

People who may be struggling with mental health need resources to help treat their problems. Additionally, people in the LGBTQ community need support when going through their transitions or coming out. Harry Styles, the founder of the Harry Styles Foundation, assists financially, raises awareness, supports people struggling with mental health, and offers assistance to the LGBTQ community.