Hello! Welcome to my USC Annenberg Comp Exam. In each section, you will find written and visual elements for Live Nation as well as one of its festivals, Electric Daisy Carnival (EDC). The focus of this campaign is to inform fans, raise awareness, and create excitement around the EDC Las Vegas festival taking place in Summer of 2024. So, grab your friends and get ready to dive into a world of euphoria.
News Release
Learn more about the new activation specifically created for EDC Las Vegas’ 2024 festival – an installation that transforms the electric sky into the “Aurora Sky.”
Infographic
Discover Live Nation’s role in the music and entertainment industry and their diverse offerings.
SWOT Analysis
An analysis of Live Nation’s strengths, weaknesses, opportunities, and threats in the competitive landscape of the entertainment industry.
Creative Brief
Delve into an analysis of who the target audience is, the objective of this campaign, and where the advertisements will be posted.
Brand Storytelling
A collection of social media posts, out-of-home ads and a blog post, designed to increase excitement and boost awareness for EDC Las Vegas.
Motivated, Creative Thinker, Storyteller 